Hi, I'm Heidi Hoang 👋
I'm a Senior PM at Holistics, and someone who cares about growth in all its forms — businesses, products, and myself. I came to tech accidentally through an economics degree and a job at VeXeRe, a Vietnamese travel startup, and I've stayed because building is how I make sense of the world.
Right now, I'm working in B2B SaaS, specifically data/BI — occasionally shipping side projects on the weekends, and writing about what I learn along the way: about products, businesses, and the messy work of growing both.
Chuyện làm Product #1: CodeDiagram - Mình học được gì từ việc xây dựng và launch một sản phẩm cá nhân?
How I built and launched a VSCode extension as a side project — the problem, the launch strategy, the growth loops, and what I'd do differently.
How Should a PM Validate Feature Opportunities
A practical framework for validating feature ideas before committing engineering time — from problem validation to solution testing.
The Secret to Success, and Two Key Lessons Learned
Two recurring patterns I've noticed in how successful leaders operate, and what they mean for how I approach my own growth.
INSPIRED: How to Create Tech Products Customers Love
Zero to One
The Minimalist Entrepreneur
Good Strategy Bad Strategy
Playing to Win
Prisoners of Geography
Think Again
Lean In
What I Wish I Knew When I Was 20
Million Dollar Weekend
The Innovator's Dilemma
Principles for Dealing with the Changing World Order
Một Đời Như Kẻ Tìm Đường
The Almanack of Naval Ravikant