Hi, I'm Heidi Hoang 👋

I'm a Senior PM at Holistics, and someone who cares about growth in all its forms — businesses, products, and myself. I came to tech accidentally through an economics degree and a job at VeXeRe, a Vietnamese travel startup, and I've stayed because building is how I make sense of the world.

Right now, I'm working in B2B SaaS, specifically data/BI — occasionally shipping side projects on the weekends, and writing about what I learn along the way: about products, businesses, and the messy work of growing both.